what’s up it’s the nomads Brad welcome to the Bing ads boot camp 2.0 and I’m really excited to get started so I just want to give you an overview of what you can expect on the course and some things that you can be learning and why we’re doing this course in the first place so just gonna run through a few things here so number one you might be asking although if you’ve got the course you probably have already you know figured this out but let’s just review real quick why paid traffic well I think the most important thing about paid traffic is that it offers you control so I have worked for very successful businesses in the past and then I realized that even though we were making lots and lots of money we never really fully had control over our own business because we were always dependent on other people for traffic we never quite figured out how to control our own traffic and in any business but especially it’s more clearly defined internet marketing businesses the two components to that business are traffic and conversion those are the two pieces to any business and they’re both equally very important and essential but pay traffic is the way that you finally have control over your own business and over your own income really if you find something that works with paid traffic we’ll talk about this more in a couple minutes but you can control how many people get to see that thing that’s working it’s all up to you if you if you spend more on ads you make more money if you spend less on ads you make less money whereas other methods of traffic you’re dependent on the platform like say Facebook or YouTube or Google SEO and if you’ve ever tried one of those things you know that it can be very fickle sometimes you’ll be getting the plenty of traffic and then there’s just one day where it all goes away well generally if you’re paying for traffic you were much more resilient against that because the platforms are less fickle to paying customers you’re not at the whim of Google or Amazon or whatever you’re paying them there they’re going to offer you the best placements on their platform because you’re paying customers so so pay traffic just gives you more control in almost every aspect of your business and this is the most important part so it gives you control over your business control over your traffic which is one half of the equation of any successful business now the other advantage paid traffic is the speed that’s why a lot of people are attracted to paid traffic and especially to being ads is that you can get traffic fast and by fast I literally mean within about an hour specifically talking about Bing and we’ll talk about why Bing is such an awesome opportunity for for honing your paid traffic chops I think it’s the best place for anyone to start in almost every single business type and one of the reasons is that you can literally start getting traffic within an hour and the other thing the other advantage of speed that paid traffic allows is to scale up fast like I said if you find something that works if you have an affiliate offer that converts or you have your own funnel that’s you know that’s working really well if you spend your first hundred dollars and you make three hundred dollars back because people are just loving your offer and cranking through it well the fastest way to turn that three hundred dollars into three thousand thirty thousand three hundred thousand is to just turn up the traffic so you can scale up really fast if it’s working on day one then by day five you can you can be you know you can 10x that result I actually just recently talked to somebody that I just gave a couple of pointers to and he was able to scale up from nothing and then within a few within one day after talking with me a little bit he made his first sale in this business from Bing and then within a few days he was able to scale up from his first sale was you know maybe like $80 or whatever by a few days later than that he was making $1,000 a day because he just he found something that was working I found a product that was just perfect hitting Adam and hitting a search term and he was able to scale up to over $1,000 a day within a few days and then by the end of the next week he also added Google AdWords traffic which I’ll talk about in a second is very similar to ping and it’s one of the advantages of learning on being so he scaled the exact same thing that worked on Bing he scaled it up really fast within a few days he was making over $1,000 a day and then about a week later adding even more fuel to the fire this thing that was already working and scaling up fast he added Google AdWords traffic and by the end of I think it was 2 or 3 weeks he had made over $14,000 by just just doing exactly this getting traffic fast and scaling up fast like he turned on that ad and within a day he had made his first sale previous of that nobody knew about his business nobody it was an e-commerce store and nobody knew that it existed nobody he had no brand loyalty he had no customers no list no credibility no history you know no referrals no word-of-mouth nothing like that paid traffic cuts through all of that and gets you results as fast as possible and that’s why it’s amazing that’s why it’s a skill definitely worth learning and the scaling up fast is very very important as well the third advantage of paid traffic especially the Bing platform is that there’s an element of automation so once you have a set of campaign setup it essentially runs itself I have worked with businesses that have used Bing ads Buch Bing ads to grow their business and once we get a campaign running we kind of don’t have to touch it very much you can always work on campaigns you can always improve them and I’ll show you how to do that throughout the course but essentially if you can hit your target of getting your getting your customers for less than your target CPA your target cost per then you’re pretty good and the nature of Bing and also the AdWords search platform the nature of search is that it’s pretty consistent there are trends that happen you know throughout the year throughout the week whatever but it’s pretty consistent and that’s why I really really like search traffic and why I really really like Bing I think you’re gonna like it as well other ad platforms it’s kind of like you can scale up really really fast but then it kind of burns out fast if you’re tapping a certain audience like Facebook the the people start seeing your ads four or five six seven ten twelve times and it’s less and less effective but the nature of search traffic is that it’s pretty consistent over time so once you have it set up once you have a good campaign it pretty much runs itself and it’s kind of like a business machine that only needs occasional tweaks so you can focus your efforts on different things you don’t have to be in there every single day watching every piece it kind of runs itself once you get things set up in the right way and you figure out where your profitable streams are so we’re gonna talk about exactly how to do that throughout the course I’m really excited that you’re here I hope all this sounds really awesome and the number four reason that paid traffic is worth learning is that it’s always a valuable skill set it’s valuable to any business getting people to come into the business is always valuable so if you’re able to do that on command which is what paid traffic is you’re always going to be valuable to a business so it’s a really good skill set to learn whether you’re in business for yourself or you’re working with clients just always more value you can bring to the table all right so I will see you in the next video