The Paid Traffic Manifesto: Part 1

Bing Ads Bootcamp 2.0
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The Paid Traffic Manifesto: Part 1

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what’s up everyone it’s the nomads Brad and in this video we’re gonna talk about how to win your freedom with laptop income in 2018 which I’m calling the paid traffic manifesto and this is part one of a three-part video series so I’m really excited about this and I think you’re gonna learn a lot now if you want to learn more about how to earn laptop income then you’re gonna want to subscribe to my channel and hit the bell notification icon especially right now because in the next few days I’m gonna have some really cool videos coming out about this topic and I think you’re gonna really like them now if you don’t know who I am I’m the nomad Brad and I am the creator of the Bing ads bootcamp among other things I have a blog digital nomad Rockstar com and basically I help people grow and start online businesses especially using paid traffic and that’s something we’re gonna talk about in just a second so if you like all of that then go ahead and subscribe hit the bell notification icons so you’ll be updated when the new videos in this series come out now if you’re a total beginner to making any sort of money or growing a business or building business online I’m gonna show you how you can start your very first online business and as little as an hour you can get real visitors leads and potential customers coming to your website in just a few clicks and if you don’t have a website that’s not a problem either I’m gonna show you how to get started even without a website with this few tech skills as possible and get started even if you’re on a shoestring budget I know a lot of people are so we’re gonna talk about that now if you have a business you definitely need to watch this or if you have some experience doing marketing you know with traffic if you’re doing SEO whatever you’ve been in affiliate marketing I’m gonna reveal to you a secret traffic source that you can use you can abuse to get cheap yet highly qualified traffic to your website product or affiliate offers now this secret traffic source is perfect for you if you are a small or big business who wants to drive more leads sales and customers it’s also perfect for you if you’re a total beginner and just want to earn commissions selling affiliate products through like clickbank or max bounty or any other affiliate networks cpa offers etc the secret traffic is perfect for you as well if you have a blog and you want to get cheap targeted traffic to grow your following or your email newsletter and if you have a youtube channel and want to drive very cheap and targeted viewers to your videos to boost your views and subscribers this is also perfect and also if you’re doing e-commerce and you want to tap into traffic that nobody else is using and is highly buyer oriented it’s a great source of traffic for that and if you want to build up a targeted email list and any niche also great for that or if your service local business clients and you want to blow them away with a way to bring in clients almost instantly and very affordably and actually very like local central located I don’t know how to say that location-based this traffic source is really great for that so again if you own a business this is a great way I’ve literally seen this with clients to add an entirely new and lucrative and predictable revenue stream to your business without needing a huge advertising budget that’s actually one of the best parts about this secret traffic source and a great way to get real leads reel clicks real phone calls and real customers and sales literally this is but possible not always it doesn’t always work out this way but almost always within an hour from watching this video you can have a brand new campaign and have people flooding to your business begging for your business does that sound good awesome now how are we gonna achieve all this one simple concept really it’s paid traffic now I know you might think paid traffic is hard that it’s expensive that it’s complicated or too competitive you need to hire some sort of specialist some wizard to come in and do it for you and then it probably won’t work for you I’ve heard every single excuse that you could think of when it comes to pay traffic and I understand it’s an intimidating thing but if you look at the people at the top of marketing and sales and business they’re all running paid traffic so I’m gonna explain how this doesn’t have to be this way so you might be afraid that you’re gonna waste all of your hard-earned cash this is probably the big concerned that people have even very profitable successful business owners are still nervous that they’re gonna waste their hard-earned money just to have it sucked up by some greedy ad company who doesn’t care about your results and that can kind of happen if you don’t know what you’re doing but if you follow what we’re gonna talk about in this video then that simply isn’t true none of those things need to be true and I’m gonna show you why in just a couple minutes in fact paid traffic has never been this easy affordable and non competitive I don’t know if that’s a word but we’re gonna use it if you know what you’re doing and I’ll show you exactly how to know what you’re doing and if you have access to my secret trapdoor which I will reveal to you and explain in just a few minutes see I’ve talked to a lot of business owners and total beginners at online and affiliate marketing over the past few years and I’ve noticed a pattern most of them are afraid of paid traffic which is really funny to me because I know how it works so I’m like I think it’s the best thing ever and I think anybody who understands how it works loves paid traffic but most people you’re not weird if you think this are a little shy of it they’re nervous about it at the very least they’re skeptical about it when in reality paid traffic is the fastest way for you to take control over your business and finally earn your financial freedom why well number one paid traffic is almost instant literally like I said earlier when you set up a paid traffic campaign you can literally have the exact people that you’re trying to target if you’re if you’re doing you know organic traffic if you’re building a YouTube channel you’re doing social media you’re you know doing SEO trying to rank on Google those people that you’re trying to get you can reach instantly like literally within an hour of setting up campaign they’ll just be coming to your website those are the people that you’re trying to reach the very people you’re trying to get will just you know the floodgates will open and they will come pouring onto your website so they’re the best people that you want to reach and that’s one of the biggest advantage of paid traffic if you have something that’s working you can scale it up really fast and the other advantage of paid traffic is that it’s predictable so I used to work for very successful marketing company we sold a product in men’s dating we were the top product and Clickbank at the time so we were very very successful making lots and lots of money but we went through an interesting experience and this is how I ended up being so interested in paid traffic in the first place well we were making we were grossing like millions of dollars per month basically and if you know anything about Clickbank I mean it’s anybody who’s in the top 10 or whatever is making millions like lots of millions so we were doing that but here’s the thing the whole business was based on affiliate traffic it was all based on other people sending us traffic which is great because we didn’t have to pay for the traffic right that’s what everybody’s like oh this is awesome this is the best model ever because we don’t have to buy the traffic but the thing is when sales started to decline which they naturally do with most offers we didn’t know what to do because we didn’t control our own traffic we didn’t control our business really and it was very hard I mean you know you might if you can imagine the pain of you know spending seeing you know $200 a month coming in and then also an it drops to 50 that’s pretty scary but imagine seeing $200,000 come in and then it drops to you know 50 thousand or whatever I mean that’s terrifying when you’re running a big business with lots of employees and you’re trying to support you know everybody and the thing is we just never fully had control over our own traffic we were always beholden to the people that were sending us traffic and you are – if you are if you’re familiar with Dan Kennedy one of the best marketers on the planet he said that one is the most dangerous number in business because if you’re dependent on only one traffic source then your business is entirely fragile if you do all of your business on facebook and facebook decides to change an algorithm or to not allow a certain you know offers or whatever you’re screwed so the way around that is to take control of your traffic to own your traffic and own your business and the paid traffic is the best way to do that the next thing is that paid traffic is scalable that just means that if you have something that works you can simply you know if you’re putting in a dollar and you’re getting $5.00 out then the fastest way to get to $5,000 is just to put in you know I don’t know the math there I’m not great at the math but let’s say you put in $100 and you get you know whatever you you see the point so if you’re putting in $1.00 in getting five or getting two or even a dollar 50 then all you have to do to make more money is just put in more money to pay for more traffic so pay traffic is very scalable whereas if you start to rank you know a certain word on SEO or something then you kind of still have to wait for Google to give you that you know blessing of more traffic whereas if you are paying for traffic you can control how much goes in you can control how much of you know the the floodgates you can control how open they are basically now the last part you’ve heard me say that word a lot control paid traffic is 100 percent under your control you get to choose which people you target you get to choose when the traffic comes you know if people only buy your product or call you or whatever to between the hours of you know 8 a.m. and 8 p.m. then you can choose to only run ads during those times now there’s one very confusing aspect of paid traffic where do you start I hear this all the time Facebook is really popular right now it’s amazing traffic source you know a lot of people are doing Facebook ads Google AdWords is a classic I mean really amazing ad platform as well YouTube ads are blowing up at the at the moment tabouleh gravity and Outbrain like native ad platforms they’re always advertising to Instagram ads even those weird ads above urinals maybe that’s the way to go if you’ve ever seen those I actually talked to a guy once who was selling those ads like there’s actually pretty good money in in those ad campaigns but I just kind of tossed that in to to entertain you but so there’s all these different choices and it can get pretty overwhelming how do you know where to start which one is the perfect one for your business plus many of these platforms you are tricky to understand and they’re expensive to get started some require a starting budget of at least a thousand dollars or more and the way to win with them is to use what I call the spray-and-pray method traffic method actually they call it a run on network if you’ve never done a spray-and-pray ad campaign or a run on network campaign it’s why it can be one of the most gut-wrenching experiences to literally watch hundreds or even thousands of dollars disappear within just a few hours or a few minutes I’m not kidding that literally can happen just to realize that at our first attempt at running on the entire network wasn’t the right audience for your product and it yielded zero sales it’s truly awful then they tell you well you just need to let it run for a while longer so you can start to optimize ugh I mean it is true but you have to have a huge budget to make this work but I have a solution a way to start out your paid traffic journey to earning your freedom and owning your business without having to guess if you’re targeting people who want your product and without having to spend much money usually less than a hundred dollars actually to start getting your first conversions if you know how to start one secret paid traffic source that’s affordable usually five dollars a day five to fifty Cent clicks all day long in almost every niche nobody is really using it because of some reasons we’ll discuss they’re very lenient about what they allow on their platform it’s perfect for affiliate marketing they allow sending to affiliate offers like on Clickbank and Mac’s bounty and other networks like that it’s amazing for local business it’s a local business goldmine they have a pay to call feature they have very specific local targeting you can target just one you know city or one zip code and you can tailor your ads specifically to that and there’s tons of volume there’s sixty three million users of this platform every day or every year I’m not sure sure I don’t know I’m not sure what the stat is but there are 63 million people who use this it’s got demographics to people all over the board use this there are lots and lots of buyers that use the platform they have international traffic they have traffic in countries all over the world and it’s easy to laser target people so what is this secret traffic source Bing ads if you know me then you’re probably not surprised by this and maybe you’re a little annoyed that I’ve taken so long to build up to this but if you’re new I really want to explain why Bing ads is so amazing I truly believe that everyone should start with Bing ads if you already have a business even if you already have a successful ad campaign on something like Google AdWords you need to add Bing ads because it’s beginner friendly there’s enough traffic to run an entire business but if you already have one you can just add a whole new revenue stream which is amazing and it’s perfect for affiliate marketers now how is Bing ads gonna make you laptop income well here’s a brief overview and it’s very simplified I understand so step one people are gonna go to Bing com actually also AOL calm and yahoo.com they’re all included in the Bing network and also MSN calm as well so Microsoft controls all of those different platforms are they ads for all of those different platforms so you get to tap into these very high quality traffic sources you know so they go to Bing com to search for answers and that’s one of the keys as why being is so amazing because people go there for answers they’re not just messing around like with native ads that are just showing up in blog articles or Facebook you know where you have to like surprise people and get them to click on your thing they’re literally going seeking a solution they’re looking for something specific and you can laser target the people that are looking for something specific we’ll talk more about it in a second so they go to a place go to Bing calm or MSN a AOL or Yahoo and they search for how to lose weight for women this is an example and you can see you know how specific people search for things there’s how to lose weight for women 14 for kids teenage girls each of these is a different thing that you could target if your offer is for you no weight loss program for teens then you can target up to 5,400 people a month who are searching for just that which is amazing step two you put an ad on Bing search results for those people so when they are searching for you know organic search engine results at the top and at the bottom and sometimes in the middle and sometimes on the side there’s gonna be ads mixed in but they’re optimized to look like search results and people find these very helpful actually you might not think that maybe you’d never click on ads but trust me people click on these ads and they find them very helpful because it’s basically like you know well we’ll talk more about it but if your ad is giving them an answer to their question then why shouldn’t they click on it they they are happy to click on whatever is gonna solve their problem so if that’s your product or the affiliate product you’re promoting they’re happy to click on it so you’re going to have you’re gonna pay to put one of your ads here and you only pay by the way when somebody clicks on your ads so you only pay when somebody’s actually interested in what you’re offering so you it can be shown you know hundreds of thousand billions of times and you never have to pay until someone clicks and actually takes action which is another reason that Bing is the best place for newbies to begin and it’s also an amazing place for almost every single business to to start getting traffic so you put the ad on Bing ads search results step 3 people click on your ad and they land on your website they can call your business they actually have Bing ads has a call feature where if someone’s on their mobile phone you can advertise to certain keywords about your business say your locksmith and say need to unlock you know your car and there’s an actual button that you can they can click to call so they can call your business if you’re a dentist they can just push a button and they’ll be talking to your you know whoever does your appointments or your sales or whatever or they land on your affiliate offer step 4 obviously once they get there then it’s up to what’s on that page it’s up to your website your sales process your affiliate landing page whatever but they either opt in they buy they call you or they don’t obviously now there are four simple steps to get started today and have real clicks leads and potential customers coming to your website or affiliate offers number one is to start your Bing ads account it’s free to start and I have a couple links below for four ways for you to get $100 when you spend your first twenty-five so you can actually start out with kind of like a free hundred dollars there’s two different ways one involves if you don’t have a website you can set up a website with Hostgator and they will give you $100 coupon to bing and also to AdWords actually so if you’re looking to start a new website about something or or your an affiliate marketer and you just want to have like one domain to do all of your affiliate stuff then you can go with that way or there’s another way where you can just get a coupon offered from some other affiliate so it might take one to two days to get approved so you want to go ahead and start your account today because in the next few days we’re gonna talk more about how to set it up for your best chance for profit and getting people to your offer or your product to your website or whatever so it might take a couple days to get approved just get the process started but almost everybody gets approved number two step two you’re gonna choose your product or offer now if you already have a business and you have a whole bunch of different products that you offer for example I just talked to somebody who does ecommerce so he has a store with lots of products in it and he was making a pretty common mistake with paid traffic which is that he was sending directly to the home page right so you think your website’s pretty cool your products are great people are gonna get that but when you’re doing this type of marketing you actually want to create ads that go to each individual product because very few your your homepage is going to have a very low conversion rate you want people to take action you want them to either buy something or opt into something if you’re buying if you’re paying for traffic you need to make sure that you capture that person somehow there you give them exactly what they want and they buy or they sign up or they opt in to your email list and you can follow up with them so it’s very important to focus on one product first for your first ad let’s just pick one of your products if you have a bunch of them just pick your most popular one or whatever now if you don’t have a product you can start with affiliate marketing you can actually do something is you know I recommend building landing pages but that might be a little more complicated so you can start with something called direct linking where you can you know send traffic directly to a Philly product on something like Clickbank or Mac’s bounty now there are links below this video as well if you don’t yet have an account with either of those so you can click on those accounts those are affiliate links for me so if you end up signing up then I might make a commission on whatever you sell so thank you for that now step 3 you’re gonna do some keyword research to nail down your most perfect customers and there’s some very specific secrets to doing proper keyword research that we’re actually going to talk about in the next video coming out in a couple days so stay tuned to that or if this video or if it’s already out just looking for part two that should be linked below this video or at the end step four you’re gonna submit your ads for approval now writing an ad that might sound really overwhelming complicated maybe you’ve heard people talk about maybe you’ve even studied some advertising or copywriting or whatever and you know they emphasize just how important the the ad is and you know it’s 80 cents out of your advertising dollar or whatever in my experience with this particular platform it’s not about writing killer copy it’s about creating ads that are relevant to what people are searching for it’s not as complicated as you seem I guarantee I know what might be intimidating you might be scared to get in there and write an ad and you might think aw what if it’s not perfect what if it’s not great it doesn’t matter it’s okay like whatever you put in front of people people are gonna click on it it’s the weirdest thing in the world but people will click on stuff even if I’ve accidentally put ads that were totally not relevant to the keywords I was targeting and people still clicked on it I don’t know why they do so there’s just so many people out and you get to tap into them instantly so you get to you know be in this audience so don’t worry about creating ads it’s not that hard it’s not that complicated there’s only a few things you need to follow we’ll talk more about it in the next video you don’t have to be a wizard copywriter if you know how to write relevant ads again we’ll talk about that in the next video the next thing that happens is your ad gets approved usually with within one to two hours and clicks start pouring in literally by the end of the day you can have real clicks real people coming to your website that are interested in buying your product now if you want to know more about this process then in the next video in this series which will be out in a couple of days we’re gonna cover how to avoid wasting money on ads that won’t work how to choose the best keywords so that you can laser in on those people that are most likely to be your best customers and how to write high converting ads even if you’ve never written a word of copy so stay tuned for part two I’ve got some really exciting stuff coming out this week in preparation for a brand new product I’ll talk more about in part two but also if you watch this video thank you for watching all the way through and I want to know how you think you might be able to use Bing ads in your business or to start a business hopefully I forgot information for you to understand how you can get started creating a brand new business or to add revenue to your current business by using paid traffic in a way that you can finally own your own traffic and you can really take control of your business or you can get you know real people coming to your affiliate offers or your e-commerce site or whatever by the end of the day in a very targeted way so if you have any more questions if you want to know more about anything I talked about in this video please post them in the comments below this video I’d really appreciate it and yeah just post any questions that you have in the comments below or how you think you might be able to use Bing ads and I will get into those comments and answer your questions thank you again I’m the nomad Brad and I will see you in part 2