This book is a part of my 10 Most Highlighted Books of 2022 series.
A great book about general wealth-generating principles from the legend himself, Dan Kennedy.
I have a goal to read everything he’s ever written over the next few years, and I’d recommend that to anyone who wants to get better at marketing, sales, or business in general.
He’s built his brand around “No B.S.” and all of his books definitely live up to that.
He cuts right to the quick when it comes to what really works in marketing.
In this book, he filters his No B.S. filter toward the general principles that help you increase opportunities for prosperity, revenue generation, and wealth.