Clickfunnels Vs Optimizepress 2.0: Which Funnel Builder is Right for Your Business?

Choosing the right funnel builder can make or break your online marketing success. In this comprehensive comparison of Clickfunnels vs Optimizepress 2.0, we’ll explore everything you need to know to make an informed decision for your business.

Software: Clickfunnels | Affiliate Program | Clickfunnels Overview

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What is Clickfunnels?

Clickfunnels is an all-in-one sales funnel platform designed to help entrepreneurs and businesses create high-converting landing pages, sales funnels, and complete marketing systems. Founded by Russell Brunson, Clickfunnels has become one of the most popular funnel builders in the market, serving over 100,000 businesses worldwide.

The platform focuses on simplicity and speed, allowing users to build entire sales funnels without needing coding knowledge or hiring developers. Clickfunnels handles everything from landing page creation to payment processing, email automation, and membership sites.

What is Optimizepress 2.0?

Optimizepress 2.0 is a WordPress plugin and theme that enables users to create landing pages, sales pages, and marketing funnels directly within their WordPress website. Unlike standalone platforms, Optimizepress integrates seamlessly with WordPress, giving users full control over their content and hosting.

Optimizepress has been a favorite among WordPress users who want to maintain their existing website infrastructure while adding powerful conversion-focused page building capabilities. The platform offers a balance between flexibility and ease of use.

Key Features Comparison: Clickfunnels Vs Optimizepress 2.0

Ease of Use

Clickfunnels offers a drag-and-drop editor that’s intuitive for beginners. You don’t need any technical knowledge to get started. The platform includes pre-built funnel templates for various industries and purposes, allowing you to launch campaigns quickly. However, some users find the interface can feel cluttered with advanced features.

Optimizepress 2.0 also provides a visual editor but requires basic WordPress knowledge. If you’re already familiar with WordPress, the learning curve is minimal. The editor is straightforward, though it may feel less polished compared to Clickfunnels’ interface.

Winner: Clickfunnels edges ahead for complete beginners, while Optimizepress 2.0 is ideal for WordPress users.

Templates and Design Options

Clickfunnels boasts an extensive template library with professionally designed funnels for webinars, product launches, lead generation, and more. Templates are fully customizable and mobile-responsive. The platform regularly adds new templates based on proven high-converting designs.

Optimizepress 2.0 offers dozens of templates for landing pages, sales pages, and membership portals. While the selection is solid, it’s smaller than Clickfunnels’ library. Templates are customizable and WordPress-native, meaning they integrate perfectly with your existing theme and plugins.

Winner: Clickfunnels for variety and design quality.

Funnel Building Capabilities

Clickfunnels excels at creating complete sales funnels with multiple steps. You can easily connect pages, set up order bumps, create upsells and downsells, and manage the entire customer journey within one ecosystem. The platform’s funnel logic is its strongest feature.

Optimizepress 2.0 focuses more on individual page creation rather than complex funnel sequences. While you can create multi-step funnels, the process is more manual and requires additional plugins or tools for advanced funnel logic and split testing.

Winner: Clickfunnels for comprehensive funnel building.

Integration Options

Clickfunnels integrates with numerous third-party tools including email marketing platforms (Mailchimp, ActiveCampaign, GetResponse), payment processors (Stripe, PayPal), webinar software, and CRMs. The marketplace offers additional integration options through Zapier.

Optimizepress 2.0 leverages WordPress’s vast plugin ecosystem, giving you virtually unlimited integration possibilities. You can connect with any WordPress-compatible tool, including WooCommerce, membership plugins, and thousands of other extensions.

Winner: Optimizepress 2.0 for flexibility through WordPress plugins.

Email Marketing and Automation

Clickfunnels includes built-in email marketing automation called Follow-Up Funnels (in higher-tier plans). You can create email sequences, tag subscribers, and build sophisticated automation based on customer behavior. This eliminates the need for separate email marketing software.

Optimizepress 2.0 doesn’t include email marketing features. You’ll need to integrate with third-party email service providers like Mailchimp, ConvertKit, or AWeber. This gives you freedom to choose your preferred platform but requires separate subscriptions.

Winner: Clickfunnels for all-in-one convenience.

A/B Testing

Clickfunnels offers built-in split testing functionality, allowing you to test different variations of your pages and funnels. You can track conversions and optimize performance based on real data.

Optimizepress 2.0 doesn’t include native A/B testing. You’ll need to use third-party WordPress plugins like Google Optimize or dedicated split testing tools to compare page variations.

Winner: Clickfunnels for native testing capabilities.

Membership Site Features

Clickfunnels provides membership area functionality where you can host courses, deliver content, and manage member access. The features are adequate for basic membership sites but may feel limited for complex course platforms.

Optimizepress 2.0 has dedicated membership site templates and works seamlessly with WordPress membership plugins like MemberPress or WishList Member, giving you more powerful and flexible membership options.

Winner: Optimizepress 2.0 for advanced membership sites.

Pricing: Clickfunnels Vs Optimizepress 2.0

Clickfunnels Pricing

Clickfunnels offers tiered pricing plans:

• Basic Plan: $147/month – Includes 20 funnels, 100 pages, and 20,000 visitors
• Pro Plan: $197/month – Includes unlimited funnels, pages, and visitors, plus Follow-Up Funnels
• Funnel Hacker Plan: $297/month – Adds priority support and Follow-Up Funnels priority

All plans require no additional hosting costs, as Clickfunnels hosts everything for you.

Optimizepress 2.0 Pricing

Optimizepress offers one-time payment options:

• Essential Plan: $149/year (or $99 first year) – 1 website
• Business Plan: $199/year – 10 websites
• Suite Plan: $399/year – Unlimited websites plus additional tools

You’ll also need WordPress hosting (typically $5-50/month depending on your provider and traffic).

Cost Analysis

Over one year:

• Clickfunnels Basic: $1,764
• Optimizepress Essential: $149 + hosting (~$240) = ~$389

Over three years:

• Clickfunnels Basic: $5,292
• Optimizepress Essential: $447 + hosting (~$720) = ~$1,167

Winner: Optimizepress 2.0 is significantly more affordable, especially long-term.

Pros and Cons

Clickfunnels Pros

• All-in-one solution with no technical setup
• Extensive template library
• Built-in email automation and payment processing
• Strong community and training resources
• Regular updates and new features
• Excellent for quick launches

Clickfunnels Cons

• Expensive monthly subscription
• Limited customization compared to WordPress
• Vendor lock-in (difficult to export and move)
• Can feel overwhelming for simple needs
• Page load speeds can vary

Optimizepress 2.0 Pros

• Significantly more affordable
• Full WordPress integration and flexibility
• One-time annual payment
• Complete ownership and control
• Access to WordPress plugin ecosystem
• Better for SEO and content marketing

Optimizepress 2.0 Cons

• Requires WordPress knowledge
• Less polished interface
• Need separate tools for email and automation
• Manual funnel management
• Responsible for your own hosting and maintenance

Who Should Choose Clickfunnels?

Clickfunnels is the better choice if you:

• Want an all-in-one platform without technical hassles
• Need to launch funnels quickly
• Value built-in email automation and payment processing
• Have budget for monthly subscriptions
• Run multiple complex sales funnels
• Prefer guided templates and proven frameworks
• Don’t want to manage hosting or updates

Clickfunnels shines for coaches, consultants, course creators, and information marketers who want to focus on marketing rather than technical implementation.

Who Should Choose Optimizepress 2.0?

Optimizepress 2.0 is ideal if you:

• Already use WordPress or want WordPress flexibility
• Have a limited budget
• Want full control over your website
• Need deep customization options
• Plan to integrate with specific WordPress plugins
• Focus on content marketing alongside funnels
• Have basic technical skills or a developer
• Want to own your content and data

Optimizepress works best for bloggers, content creators, small business owners, and agencies managing multiple client sites.

Which Platform Offers Better ROI?

The answer depends on your business model and technical comfort level.

Clickfunnels offers faster implementation and better support, potentially generating revenue quicker. If your time is valuable and you can afford the monthly fee, the convenience may justify the cost. Many users report the platform pays for itself through increased conversions.

Optimizepress 2.0 provides better long-term value, especially if you’re building a content-based business or managing multiple sites.

The lower cost means you keep more profit as your business grows. However, you’ll invest more time in setup and management.

Final Verdict: Clickfunnels Vs Optimizepress 2.0

Both platforms are powerful funnel builders, but they serve different audiences.

Choose Clickfunnels if you prioritize speed, convenience, and all-in-one functionality over cost. It’s the premium option that removes technical barriers and helps you launch faster.

Choose Optimizepress 2.0 if you want affordability, WordPress integration, and long-term ownership. It’s the budget-friendly choice that offers flexibility and control.

For many businesses, the decision comes down to budget and technical comfort. If you’re just starting and watching expenses, Optimizepress 2.0 provides excellent value. If you’re scaling quickly and need robust automation, Clickfunnels justifies its premium pricing.

Consider starting with a free trial of Clickfunnels (they often offer 14-day trials) to test the platform, while also exploring Optimizepress through their money-back guarantee. Hands-on experience will reveal which platform aligns with your workflow and business goals.

Ultimately, the best funnel builder is the one you’ll actually use to create, test, and optimize your marketing campaigns.

Both Clickfunnels and Optimizepress 2.0 can help you build profitable funnels—choose the one that fits your style and budget.