all right so now if you went to the beginning of the course the stuff that I have in there already I’ve got a quick start checklist all right so we’ve got our goals our target CPA is gonna be I don’t know probably roughly 100% in this case it’s only nine dollars so I’m hoping to get conversions for about nine dollars if you can break even on that then you could start making money from the rebuilds and the upsells we’ll see how it actually turns out but all right so targeting we’re gonna start running through these this checklist now targeting by country and broad idea all right so let’s create a campaign we’re gonna go visit to my website the campaign by country and idea so broad idea is tactical pen and then I’m gonna say us I’m gonna start with twenty dollars I’m gonna choose specifically the United States I do not ever want to mix countries they are completely different I’m gonna uncheck people searching for or viewing pages about your targeted locations I’m just gonna have people in my targeted I’m gonna have English I’m gonna go to the next step your website URL this doesn’t really matter but we’re gonna do all right yeah let’s do it so whatever there I’m not sure about this part yet let’s just go I don’t know about direct linking I usually do this with landing pages but let’s try it all right so we’re gonna go tactical pin Bing we’re gonna split two different ones all right so tactical pen we’re gonna look up again in Bing and see what some related keyword searches are I can tell already I’m gonna oh yeah I like my favorite tool keyword mixer com so you can put keywords in this tool and then you can have sake quotes and brackets there’s a million tools that do this too and then it will spit out the phrase match and the exact match versions of that so you can put like 50 keywords in here and it’ll spit them all out in two seconds but let’s let’s get some key words tactical pen so this is saying tactical pen and best tactical pen are two different ad groups I think that’s a good idea we created another one that says best tactical pens but we’ll probably start showing up for some of this stuff tactical pens black tactical plans tactical pen set I don’t know these aren’t all that inspired you just go tactical pen tactical pen exact tactical pen phrase not super stoked about those other ones just start with that this is the most basic ad group you can make and it’s plenty a lot of times