kind of the secret research method so let’s look at another example Ted’s Woodworking we already looked at that let’s put that one in say okay get results bet this one will be good this one’s been around for so long yeah yeah look at this alright so the most obviously the the biggest one is Ted’s Woodworking so we would put that into a product based ad group which would go to a product based landing page which would be like a review of the product you know the pricing discount all those things we talked about last time so Ted’s Woodworking gets 1,300 searches a month just for somebody who’s literally looking for the product that’s huge woodworking plans is the next most relevant keyword and that gets 8100 searches so that’s pretty good one but that would be that’s not product based right so we have the product base and we have the niche base the this keyword is niche based so you would build a different ad group for this and bid separately Ted’s Woodworking plans that’s product based 210 searches a month looks like it trends it Peaks in May so it looks like summer people like to work on woodworking in the summer it looks like oops keyword yeah okay so this is we’re back Ted’s Woodworking review 720 searches a month to a thousand somewhere in there Ted McGrath woodworking these are all product based product base bunk bed plans niche based so I would build a different completely different ad group for just bunk bed plans and see how that performs you could still run it like direct direct link to Ted’s Woodworking but create a separate ad group so that your ads are gonna be super relevant and who knows you know how that’s going to convert because they’re searching for bed plans are not necessarily searching for Ted Ted’s Woodworking or they’re not necessarily searching for like 16,000 woodworking plans but we don’t know but that gets searched three hundred three thousand six hundred now what would convert really really well I’m sure of it is create an ad group that’s bunk bed plans only talk about bunk bed plans have you know the broad match exact match at phrase match about bunk bed plans and then having a landing page that is literally like click here to download your bunk bed plans free bunk bed plans and then you’ll have to go you know what you could do on the landing page there is you give them the opt in click here to download your free bunk bed plans maybe show picture of like bunk bed plans or whatever and then on the opt-in just say great I’m gonna send you my top five favorite bunk bed plans to pick from I’m gonna send it to you and your email make sure to check your email and then you can send them I’m sure that there are this is how I think people are promoting this product really well so Philip asks are the keywords ranked in order of relevance yes they are that’s pretty important and it’s Google so you know they know what they’re talking about let’s look for bunk bed plans so we’re basically yeah we’re going back through more research tonight which is just really important no matter what you’re promoting obviously if you have your own business or you’re trying to work with like a local client or whatever it’s gonna be a lot more straightforward you won’t have to do as much research but this is all still useful you can still reverse engineer your competitors you know see what keywords they’re bidding on if you have a auto mechanic shop type in the biggest auto mechanic shop you know in the country or whatever and see reverse engineer their keywords and then just take those and apply them only for your your art market you know your your location so bunk bed plans yeah look 31 DIY bunk bed plans ideas so what you can do is when you send them the email just send them a link to this blog page say hey I actually just found this really cool page that has 31 different great bunk bed plans but so you might think well how is it helping me well on the on the opt-in page on the liniment Thank You page for the opt-in your opt-in is giving them exactly what they search for so you should get a really high opt-in rate your ad is going to give them exactly what they’re searching for which should give you a really high click-through rate because you’re only spitting on bunk bed plans and then on the Thank You page you can have a one-time offer to get the the 16,000 plans right and then you’re gonna have their email on a list that you can follow up with but just to deliver on the promise just send them to this you know give these people some love because they’ve put together this really nice blog post so or you know something similar you can find someone else who has you’re just sending them free traffic and you know sure they’ll make some sales to they’ll build their their Facebook retargeting lists you know they’ll they’ll they’ll benefit from you paying for it but you know that’s it’s a good move and you fulfill on your opt-in thing and then you can start to send them more offers for the tedswoodworking thing or the other woodworking things you can ask them what are you interested in so again our new product that we’re working on for next month is going to be based on email marketing so we’re gonna talk a lot more about this in the next the coming month plans free of course people are searching for free so then you can actually instead of advertising 16,000 woodworking plans as which is not what they’re searching for they might still want it but they’re they’re much more likely to want bunkbed plans because that’s literally what they’re searching for so catch them where they’re at or what give them what they want and then I’ll make the offer on the next page and then keep making the offer you know like what other plans are you interested in you can ask them on the if they don’t take the offer on the first thank-you page then you can follow up with them an email and start saying hey you know I saw you’re interested in bunkbed plans what other kind of woodworking plans are you interested in and just start building the database and send them exactly what they’re looking for just send them free you know plans that are out there yeah 21 bunk bed designs I’m just sure there’s there’s free plans out there it’s weird because you’re like couldn’t they just have googled this but it’s weird man people just helping people Google stuff is a very lucrative endeavor so we’re back to the keyword research method so start sorting these out by product versus niche and then this is how you would build really really tight ad groups bunk bed plans would be very specific and you’re gonna be my guess is that you’re gonna be like doing more work than the average affiliate is willing to do to promote this product so I definitely think there’s some room there alright let’s look at the questions okay Juan says sorry guys I must leave earlier today Juan says Brad thanks today for everything you’re welcome thank you so much for spending your time with us it means the world to me thank you really appreciate you showing up and spending your night with us so good luck with your new campaign great job taking action and you know see you when you watch the recording have a great night okay so we got woodworking bench I don’t know how relevant that is but okay toy box plans okay cool so again if I already really get serious about promoting this product I would start probably breaking out all these different coops look how much search traffic there is this crazy just for woodworking inch or four bunk bed plans there’s 3,600 searches let’s uh check this out in Bing see how it stacks up soo modify search know bunk bed plans free bunk bed plan look at this 13 cent bids Wow so yeah 900 people are searching for this per month a free bunk bed plan that’s pretty pretty high and very low suggested is that means you’re probably gonna get clicks for like 10 cents maybe maybe even cheaper 5 cents so that’s an approach just bid on all these things for bunk bed plans and then build a list pretty interesting