all right welcome back so in this lesson we’re gonna talk about another keyword tool called the Bing ads keyword planner so this is very similar to the Google AdWords tool in fact it’s basically a copy the only the advantage that I like about having a Bing tool is that it’s gonna be a little closer to reality for what you’re gonna be finding in Bing so since you’re using Bing I mean AdWords is gonna give you more data on the bigger trend but there are some differences between Google and Bing and the Bing tool will give you a little more you know closer accurate estimations to what’s actually on Bing so I think they’re both very useful and if you use the Google tool then you’ll be very familiar with the features here in this example we searched for tactical pen which if you watch the live master class recordings then you know that we built a little campaign with an affiliate product for a tactical pen and so you can see when you search for that it gives you rough search volumes over time and it’s it’s getting the data for all these things so most of those the search volume is coming from this group which probably lots of these are not actually that relevant but it starts with by relevance just like Google so it’s suggesting to you different ad groups that you could create and each of these ad groups is grouped together much like we’ve learned you know a good ad group should be about by relevance so it’s kind of done some of the work for you you could see there’s actually 156 keywords within here you can see over here average monthly monthly searches if you click on this this will actually show you just this ad group so for the keywords in just this ad group this is an estimation you can look at trends it looks like this is most searched in October November is high and then kind of goes down January and then goes back up in fall I would guess that’s probably hunting season in the US but not positive about that and you can do that for each of the each of the ad groups here you can also see you know same things competition I don’t really pay attention to the competition I literally don’t even look at it doesn’t really it’s not really relevant to what we’re doing it’s more for like big advertisers but this is important the suggested bid again same thing with with Google if this says 28 cents then I’m guessing I can probably get clicks good decent clicks for less than half so half to a third of that for these ones now this is low volume so you can see average monthly searches this one has fifteen hundred and sixty searches per month on average that’s pretty good that’s enough to get you know a decent amount of clicks but and and the price is great because our default you know if you go through the QuickStart guide and you look at my strategy on bidding is I usually start at thirty cents because that’s like a good reasonable fare click and there are other strategies out there but that’s just where I start so this is actually starting out at even below what I would do so that means we can probably go way lower or at least if we put thirty cents we’re gonna be winning a lot of the impressions pretty easily so we can click in here and see you know we can sort this this is what I usually do again don’t really pay attention to competition but we can sort this and see the individual keywords now these you could actually pull out into there you can put them in as exact and phrase match that’s what I would do so you can actually click all of those you could do all one hundred and fifty six if you want to and then click export and you can click export and then it downloads into a CSV so it can be opened by any text file or I guess by default mine opens in the Mac version of Excel so then what we do is take all of these if we wanted to do this ad group so you can see you know these these individually only get like ten searches a month but all together you want to you know bid on them ideally as you can see I mean here tactical pens sale that’s a little higher average bid because people know that that’s a more buyer intent keyword as we talked about earlier so anyways you could cut you could copy all these and take them to a keyword mixing tool – keep my favorite is keyword mixer calm but sometimes it’s like not available so what were the well so you can just type in keyword mixer and we can go to this one I think is pretty good keywords oh yeah – keyword toaster is good – so we go keywords and we can say broad match phrase match an exact match actually we want to take out broad match we won’t we don’t want to do all those broad matches so we only don’t want one or two of these to be broad match probably just one then you can oh yeah so you can just copy it all to clipboard and then when you’re inside your campaigns you could create an ad group and then when it gets to the keyword you can actually just paste them in here so that’s really easy and it’s all within Bing so it’s like very kind of accurate to what they what it’s gonna be you know pretty realistically but not all the prices you know we can do better than a lot of the prices but and then there’s even more suggestions they’ll give you that you can add there you can say add all these nine ideas so you get the picture it’s pretty much the same as the Google AdWords tool you can use it for research you can also use it for generating keywords like this so that you can pull them out into their own ad groups to keep them relevant and one other useful thing here this is basically like a good way to see if a niche even exists on bing but again like we went through in the keyword the keyword tool warning you still always have to try and just like if you really want to make something work you know don’t just rely on the keyword data you might get a feel for the trends but ultimately you have to try it out and see if you can get like if google says there’s traffic but Bing doesn’t we’ll just try it because if Google says there’s traffic then there’s probably people out there searching but maybe it’s just not in the tool for Bing or whatever so so the other thing here is it’s just like Google we can do by landing page so if we look at you know the the landing page for this clickbank offer then we can go back here put that in as a landing page and click get suggestions and this doesn’t always do a great job but here you go I mean it did this in this case it did a really good job so the most relevant thing possible according to being that gets 240 searches a month and only 53 cents so we could bid half to a third of that probably and still get clicks but it’s only getting search 240 a month that’s totally fine this is the most relevant to that page is this group so strike ten the butt butt strike pen it would be good to put that in a different and different ad group than tactical pen because they’re kind of different now here’s metal cup you can see this is that being says this is really relevant you can see it’s a pretty useless keyword because people don’t bid that much on it but you know this could all give you an idea for the audience that’s looking for tactical pens you see this here survival shovel obviously that’s not that relevant to tactical pen but maybe it’s telling you that people that go to that website are very likely to like these other things as well so very useful there you can also change the targeting of countries etc but great for research it’s handy it’s right in your account just tools keyword planner and very very easy to use so that’s the Bing ads keyword tool