let’s cover this tool a little more in-depth I mentioned it in some of the other videos and I use it all the time so it’s really awesome it’s called keyword mixer and it’s at keyword mixer com there are a lot of other programs that do this but this is the one that I use so it’s basically a very elaborate way of building out keyword lists so you can start with one thing you can do is just kind of do it organically you could say best like if you’re gonna build out a really extensive list and really cover all your bases belly fat loss and then this is this is kind of like the advanced way to use this tool is you can combine things over here and then book guide teacher mentor all right watch this this is gonna be crazy all right so instantly if you think of any root word that you’d want over here any this is it’s so it hard to explain exactly what this is but I think you can get it just from seeing it it’s just basically a way of instantly building out any idea into actual keywords really fast and not only that you can build lists of hundreds of keywords immediately just by putting in a few words like this so right away you can go no quotes which means broad match terms basically quotes which means phrase match and brackets now you can even get into even more of advanced stuff that I haven’t used too much but I could see if you’re building really big campaigns I could definitely see the usefulness of them remove all spaces I don’t even know if this says but remove duplicates sometimes you copy and paste a list of keywords from one of the sources that we’ve talked about say you get it from SEM rush or you get it from longtail Pro or you get them from both right like if you’re really trying to cover all your bases you want to be really sai-san you’re really building out a huge campaign you might get draw water from all sources you know get keywords from longtail Pro from SEM rush from spyfu which we haven’t talked about yet but we will from Google Adwords Keyword planner from Bing keyword planner mash them all up together you could literally copy and paste the whole list in here and you don’t even have to use this feature right like if you just copy and paste a whole list of keywords let’s say these are you know you get some of them from SEM rush some of them from longtail Pro you get some of them from Adwords you just copy and paste a whole damn thing you can do that and then the thing that I use the most often and I think what you’ll use the most often as well but everybody’s different is these things know quotes so if you wanted the broad match version the quote version and the brackets you would just check all three hit combined and then it instantly creates all of those so this is kind of a bad example let’s use them remove duplicates let’s see what that does okay I can’t really tell if it works to be honest that’s a lot of a lot of words but okay best and whereas obviously we don’t deal with this let’s go with these ones and delete all the rest these are let’s say this is an ad group that we want to that we want to build and these are the keywords I want then I probably I don’t use this as much because that just means I want all the broad match terms in there which you know these are all basically going to go get the same terms and in Bing so I would keep that to one so I would actually just take that out hit combined now instantly I have all the phrase match versions of that and all the exact match versions it’s so easy so fast you can drop a whole big ol list in here it instantly pops out or say you’re just focusing on the phrase match you know you boom you got all your phrase match or if you’re going to be super precise in our system then you’re gonna start with exact match if you want to be most budget conscious most precise about conversion and click-through rate and everything then you can get a giant list of longtail keywords and then put it in here copy and paste it in here and then instantly get a whole list and turn those longtail keywords into exact match keywords so I think this is pretty gosh darn nifty I have used when I was trying to I think I guess I didn’t really talk about it but you can come up with keywords on your own just thinking about them just sit down with a piece of paper or just in your head think up like what would people be searching for and in that case this that’s when this or this builder this 3-part builder so thing can become very useful like well best is a good one workout fitness let’s just say we only want to focus on best and but then we want synonyms for workout fitness weight loss and health and then let’s say program so we only want that and and we only want the exact match let’s click combined so it instantly goes best workout program it pops in whatever words you put over here plus whatever words you put over here in every combination that it can so best workout program best fitness program so it’s just going right now we only have one option here one option there and a bunch options here so it’s gonna fill in workout fitness weight loss health pretty awesome this this might be a good time to try something like reverse words Oh interesting that doesn’t do it in addition it just reverses them so you might want to do so program workout bass I don’t know you know in some situations this could be very useful to build out the reverse of everything I don’t use that very often I usually use this thing this is the the most often used feature for me is taking a list of keywords and then a lot of times especially because as Bing suggests keywords to you as your campaigns run which we talked about in another video then it always almost always suggest to them without any quotes or brackets it so it’s suggesting them as broad match terms and there’s a reason for that because if this is actually how I caused one of my own businesses to severely suffer for almost a year because I just didn’t understand how all this stuff works that well so I basically kept following the suggestions of Bing and adding more and more this can ruin your profit this is can ruin your campaign within a few days but it can go take a very profitable campaign and just turn it into garbage if you just keep adding broad match terms because being is going to go okay well you’re a big spender you’re one of those big advertising agencies that’s got a ten thousand dollar 50 hundred thousand dollar million dollar month budget you just want as many impressions as possible you want as many clicks as possible you want to be out it there for as many keywords as possible cool you’re a favorite type of a advertiser so they’re just gonna go give you less and less qualified impressions and clicks and everything because they’re all broad match keywords so again if we were to put all of these in here these would all be broad match so they would all be finding synonyms for these things that are similar it’s just not that effective you don’t need to add this many broad match terms for something that’s basically the same idea you only need one broad match maybe a couple one broad match and then you need phrase and exact match so one thing yeah like I said this is really useful for Bing is awesome because it will suggest keywords that you might not have thought of or you don’t know about while you’re running your campaigns as it gets data which we cover in another video and then it will give you a list of all those keywords that maybe you should target and so you can take that list of keywords and instead of applying it to your account which would be really nice if you could just click a button and do that which they allow you to do but if you add a whole bunch of broad match keywords to your account it’s going to become less and less effective it’s gonna become you’re gonna lose control you know control in our whole philosophy here is always what we want to come back to so you’re gonna lose control if you do that so this is this is the way to win back to control keyword mixer cow it’s taking all those broad match keywords that they suggest and then clicking quotes and brackets and let’s see see if it doesn’t know okay that screws it up well once they once they have the quotes and brackets then well I think you get the point at this at this point if it suggests the broad match term best workout program then you want to copy it and then come in to key word mixer com take the whole list paste it right there and click quotes and brackets and then you’re gonna get a nice controllable exact match and phrase match or just exact match if you want to be the most the most controlled so that’s how to use keyword mixer that’s a couple different ways to use keyword mixer com it’s a very very powerful tool it’s amazing that it’s free they don’t even have ads I don’t know somebody just made this out of the goodness of their own heart and they’re amazing because it’s it’s an incredible tool you’re gonna use it all the time for running Bing campaigns so I hope you enjoy using keyword mixer